From Click to Conversion —
Grippie Tracks It All.

Grippie helps you engage smarter, upsell faster, and finally track what’s working. Every guest interaction is logged,
segmented, and ready to convert — with built-in tools that make follow-ups personal and performance measurable.

Grippie gives you the visibility to invest smarter — and the data to prove it’s working.

Advanced Campaign Tracking & Optimization
From Impressions to Impact — Know What Truly Works
Grippie helps you monitor campaigns where it matters most — at the point of booking. No more chasing vanity metrics. Go beyond clicks and views to measure what actually drives revenue.
Smarter guest segmentation for better returns
Grippie automatically logs guest data so you never miss out on an opportunity.
– Segment guests as VIPs, first-timers, or repeat visitors
– Build lookalike audiences from high-value guests
– Use insights to tailor future offers, promotions, and experiences

40%

reduction in wasted
ad spend


Meta Pixel & Google Tag Integration
End-to-End Attribution for Every Paid Campaign
Grippie integrates directly with Meta Pixel and Google Tags, bridging the gap between marketing efforts and on-ground results. Your team can track the entire customer journey — from click to table reservation — and justify every rupee spent.
– Attribute bookings and revenue to specific campaigns across Facebook, Instagram, and Google
– Analyze which platforms, ads, or creatives deliver real results
– Optimize ongoing ad spend with live dashboards that reflect real-time performance

3X more accurate performance tracking


Real-Time Engagement via WhatsApp Marketing
Turn Conversations into Conversions
Grippie’s WhatsApp integration gives you the power to connect with guests directly — where engagement is highest — and drive measurable results.
– Send booking confirmations, reminders, or exclusive menu drops
– Trigger upsell prompts before or after visits to increase guest spend
– Personalize every touchpoint with data-driven messaging

2.3X increase in ROI from retargeted audiences

Maximize Returns from Every Guest Touchpoint
Data That Drives Action — And Revenue
Grippie makes it easy to unlock more value from every guest relationship by turning behavior into strategy.
– Retarget based on, booking frequency, or guest preferences
– Offer upgrades and packages during booking or re-engagement
– Activate lookalike audiences built on your most loyal, high-value customers

INQUIRIES & INSIGHTS

Grippie connects with Meta Pixel and Google Tags to track exactly which campaign, ad, or channel led to a booking — giving you real-time visibility into what’s working.
Attribute bookings to specific campaigns or partners. Monitor ROI through a live performance dashboard. Eliminate wasteful ad spend and double down on high-performing campaigns

Yes. Grippie offers a live ROI dashboard that links campaign performance to actual bookings and revenue — not just clicks or views.

Absolutely. You can send personalised messages, reminders, and offers through WhatsApp — triggered based on guest behavior for maximum impact.

When a reservation request comes in, your team can take the conversation offline — connecting directly with the guest to gather key details like group type, preferences, or special requests. This helps you deliver a more customised, high-conversion guest experience — even before the guest walks in.

Grippie lets you upsell premium packages during the booking journey or through post-visit follow-ups — all targeted based on guest behavior.

Yes. Grippie builds lookalike audiences, so you can create high-intent segments like VIP spenders, first-timers, or frequent visitors — and target them with tailored campaigns.

By tying every booking to its source, Grippie connects with Meta Pixel and Google Tags to track exactly which campaign, ad, or channel led to a booking — giving you real-time visibility into what’s working. Grippie helps you eliminate under-performing campaigns — resulting in up to 40% reduction in ad waste.

No. Grippie offers built-in tracking and analytics — so you don’t need other tools to see what’s working.

By capturing detailed guest data and enabling personalised re-engagement, Grippie helps turn one-time visitors into loyal repeat customers.

Data-Backed Marketing That Delivers
Your guest data is already valuable. Grippie just makes it profitable

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