About Us

Making Hospitality Smarter, Sharper — and Entirely Yours

Grippie is the brainchild of two seasoned insiders — Dhruv and Nishil — who’ve spent years navigating the hospitality space from the inside out. Having worked alongside venue owners, marketing teams, and promoters — they’ve seen the industry’s breakneck pace, the day-to-day pressure, and the structural pitfalls that kept businesses stuck.

In 2023, they noticed something broken in the hospitality ecosystem. They witnessed a system that desperately needed rethinking. Venues were relying on third-party platforms to drive bookings — only to lose control of their brand, their guest data, and their revenue. Marketing felt like guesswork. Loyalty was invisible. And personalization? Nearly impossible at scale.

Grippie was built to fix that. They set out to create a platform that gives restaurants, cafés, bars, and nightclubs the one thing they’ve always deserved — full ownership. Of their bookings. Their guest relationships. And their growth.
But it wasn’t just about bookings. We saw a glaring gap in how marketing was being run — campaigns launched without clarity, spends made without visibility, and teams left guessing what actually worked. There was no reliable way to track which ad, promoter, or platform brought in a guest — or whether it led to revenue. Grippie solves that by tying every campaign to real guest actions, letting operators finally see what’s converting, not just what’s reaching. Today, Grippie powers front-of-house operations for hospitality businesses across the country — helping teams run tighter shifts, understand their guests better, and turn every reservation, walk-in, or RSVP into real, lasting revenue.